![Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun](https://www.thesun.co.uk/wp-content/uploads/2022/12/f693db7d-72b6-4277-b920-60ff2157e62b.jpg)
Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun
![Pele (c) performs a prize draw using the European Cup, held by Sonny (the star of Adidas' 'I Kiss Football' advertising campaign) and a friend, as a handy container from which to Pele (c) performs a prize draw using the European Cup, held by Sonny (the star of Adidas' 'I Kiss Football' advertising campaign) and a friend, as a handy container from which to](https://c8.alamy.com/comp/G9M0BJ/pele-c-performs-a-prize-draw-using-the-european-cup-held-by-sonny-G9M0BJ.jpg)
Pele (c) performs a prize draw using the European Cup, held by Sonny (the star of Adidas' 'I Kiss Football' advertising campaign) and a friend, as a handy container from which to
![One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium](https://miro.medium.com/max/698/1*oIJOpPo_pVPr4rJs4vJW4Q.jpeg)